Irish Mexican burrito chain Boojum launches a range of ready meals with Henderson Group, so you can get your Boojum fix at home.
The popular Mexican burrito chain is a foodie favourite across the Republic and Northern Ireland, so burrito-lovers will be happy to hear that they can now enjoy their Boojum favourites at home.
Boojum has recently launched a brand new range of ready meals in collaboration with Henderson Group to provide their signature Mexican flavours to customers at home.
The new range of Boojum ready meals launched on Wednesday and will be rolled out across Spar, Eurospar, Vivo, and VivoXtra stores across Northern Ireland in the coming months.
Enjoy your Boojum favourites from home – available all across Northern Ireland
Those who live outside of Belfast City Centre know the struggle of craving a Boojum but having to travel miles to get your fix – well, worry no more.
No matter where you live in Northern Ireland, your Boojum favourites will soon be available close to home.
Boojum’s brand new range of ready meals are prepared fresh every day by Boojum’s very own chefs using the same high-quality ingredients, seasonings, and spices that are available in Boojum restaurants.
The new range of ready meals includes spicy Mexican-style beef chilli and rice made with 100% Northern Irish beef or a smoky, three-bean chilli ideal for vegans and vegetarians.
We can think of no better way to liven up lunchtimes than with a tasty Boojum meal that you can just pop in the microwave.
A long-time plan come true – get your Boojum fix while restrictions are in place
The managing director of Boojum, David Maxwell, said, “Plans for launching a retail option have been on the cards for some time now, but the idea for this new ready meal range was actually born of our own resilient and innovative response to the COVID-19 pandemic.
“Back in April 2020, we partnered with charity FareShare NI to deliver 15,000 ready meal versions of our much-loved Beef Chilli and vegan 3 Bean Chilli to help support vulnerable people within local communities.
“The feedback on these was phenomenal, and so, with a little creativity and the help of a great partner like Hendersons, the idea for our new range was born.”
The recent collaboration between the two companies means that despite current restrictions that may prevent fans of the Mexican chain from accessing Boojum restaurants, they can still get the great taste and flavour close to home!
Henderson Group’s Fresh Trading Manager Steven Kennedy said, “We know the Boojum brand very well and know the draw the brand has, especially to a younger shopper demographic, those looking for convenience but equally quality and value at the same time.
“This range ticks all those boxes so we’re delighted to be bringing these products to our shelves, providing further growth opportunities thanks to our distribution network.”
So, burrito-lovers can rejoice as Boojum and Henderson Group bring a bit of light to these dark times by offering customers the chance to enjoy their favourites at home!
