Speaking Fondly Of Ireland Can Help The Emerald Isle Prosper In Six Key Ways

Wherever you go in the world, there will always be those who speak ill of their own city, town or country. Sometimes this is understandable, however, this can hinder the likelihood of their area ever improving. For instance, if you are on holiday and are asked what is Ireland like and you ignore all the positives and go on a rant about the government and social problems which many countries have. By doing this, we could assume that the person you are talking to is less likely to visit. To the contrary, if you were to speak with fondness of your island and outline some the most magical places to visit such as the Ring of Kerry or the beautiful beaches in Donegal and mention that the people are really friendly, then the person you are talking to might be more likely to visit. This is not to say that if you have issues with Ireland you should not raise them, you should, but do it in a more beneficial way, by raising issues internally rather than externally.

Tourism allows wealth to be injected into a community in a variety of ways. The great benefit of this industry is that it’s extremely labour intensive, and many of the businesses that operate within it are only small businesses and micro operators. This means that every cent coming into the industry is felt quickly by business owners and staff, and is directly related to a boost in local spending. For a community with the potential to become a tourist destination, there are a huge range of benefits. With this in mind, this article will be outlining some of the key ways that speaking favourably about Ireland online and abroad will help the island prosper in a way that everyone can benefit from a healthy tourism industry.

1. Employment

Employment is arguably the most important advantage that tourism brings. When tourism is booming, the number of positions available as tour guides, hotel staff, coach services, and restaurants increase. What’s great about all these businesses is that they not only pay wages to their staff, but source goods and products locally, giving a boost to local industry. What’s great about tourism is that the supporting industries like retail and food production also benefit, although it is not as obvious to the untrained eye as this is mostly occurring behind the scenes.

2. Increased Spending in the Local Community

This comes twofold. First, you have the money that is spent directly by tourists in the economy. Not just on tourism, but there are a huge range of basic human requirements that need to be purchased, like food, clothing, hairdressing, medical services, and transportation needs that all need to be filled, along with souvenirs and amusements. In its own way, tourism supports global trade, which you can learn more about in this course on the new economy. In addition to what is spent by tourists, the tourism money that is earned, by both businesses and individuals is often re-injected into the local economy. So you’ve got more money being earned locally thanks to tourism, which is then spent in the local economy as well. This is why tourism revenues are often referred to as having a multiplier effect, because a large percentage of every tourist cent earned is reintroduced back into the economy, again and again. This is the multiplier effect. Ultimately, the more tourist money coming in, the larger the economic benefit for everyone.

3. Diversification

In addition to bringing prosperity to an economy, it also allows an economy to develop a new form of income. This acts as an insurance policy in case of hard times, because the additional money coming in can help support traditional industries in case they come under financial pressure. This is especially important for communities that rely on a single industry, or where there is a concentration of industry that is environmentally damaging such as mining or manufacturing. It’s also important for rural communities, where there is significant risk based on the farming conditions and global commodity prices. Tourism allows a community to diversify their sources of income, and rely less on a single industry.

4. Infrastructure

The additional revenue that comes into a community also benefits the local council or governments. It means more taxable income, which allows public projects to be launched or developed. This means the infrastructure improves, with new roads being built, parks developed and public spaces improved. The better facilities brings in more visitors, but is a fantastic benefit to local residents, especially when there is enough revenue to build new airports, schools and hospitals, which all support the economic development even further. Without a good infrastructure, the flow of goods and services is impossible, and tourism revenues allow this to be supported.

5. Social advantages

In addition to the revenue, there are also fantastic cultural advantages to tourism. It can be a source of pride for local communities, and allows them to look at their history, cultural heritage and develop their own community identity. This helps the local residents to maintain their traditions and culture, while also showcasing it for all the visitors. This advantage of tourism is what has saved many local heritage sites from destruction, in addition to giving tourists a wonderful insight into the local ways of life. Tourism can help to preserve the history of a region that may be at risk of being lost.

6. Environmental Advantages

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Many tourism operators are differentiating themselves from their counterparts by offering tours and packages with an environmental twist, and supporting the conservation of the local area. This helps both the environment in dealing with the influx of tourists, but also helps to build a strong reputation for the tourism operator. As a traveller, remember to respect the places you visit, and always leave them as you found it. One of the best ways to practice this is this course on becoming an expert travel photographer, so you can have all the memories, but leave only your footprints.

7. Opportunities

Bringing tourists into a community gives it new life, and creates opportunities for entrepreneurs to establish new services and products, or facilities that would not be sustainable based on the local population of residents alone. Tourists are all potential customers, and with the right approach can be targeted in a business strategy that allows for fantastic success.

There’s no doubt tourism is fantastic for a local community, so be mindful of what you say to other travellers because your opinion matters. Just imagine, if you inspired just one person travel to Ireland with friends, they might go and tell their friends how good it was, and they tell their friends and so on…

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