Price of Guinness set to increase once more, despite backlash

Irish publicans have criticised the latest plans, which will increase the price of a pint of Guinness again in August.

Price of Guinness set to increase once more.

Diageo, the company behind Guinness, is set to once again increase the price of Guinness despite a lot of backlash from publicans and the Vintners’ Federation of Ireland (VFI).

The cost of a pint will increase by four cents (five cents when VAT is included) from August 2023.

While Diageo has cited “rising business costs” as the primary reason for imposing the latest increase, the VFI has shot back by suggesting that the previous price hike by Diageo in February already included any needed increases.

Guinness – a drink that Ireland is famous for

Ireland is famous for Guinness.
Credit: commons.wikimedia.org

Guinness is a product synonymous with Ireland as it is the best-selling alcoholic drink in the country.

The Guinness & Co. Brewery makes almost €2 billion worth of beer annually, and the Guinness Storehouse is one of Ireland’s most popular tourist attractions.

First brewed in St. James’s Gate in Dublin in the mid-18th century, Guinness has become a national icon full of heritage and history and one of Ireland’s most famous exports.

Reactions to the increase.
Credit: Tourism Ireland

The reaction to the announcement of the price increase was blasted by John Clendennen, president of the VFI and owner of Giltraps Bar and Glamping in Kinnity, Co Offaly.

In particular, he criticised the timing of the price increase given the current economic situation of the country.

Especially since it already increased by a mammoth 12 cents in February amid soaring inflation, energy costs and general increases in the overall cost of living.

He said, “The timing is awful. We are in the middle of peak tourist season; businesses in tourist areas that need good summers to see them through the quiet winter period are suffering from the loss of accommodation beds, while the consumer is reeling from increased mortgages and other cost of living increases.

“I can’t think of a more inopportune time for a supplier to even be thinking of increasing prices, let alone doing it. “I believe Diageo are out of tune with both their customers and the consumer”.

He went on to call for Diageo to “review this decision immediately”.

The increase in the price of Guinness – the latest increase

The increase in the price of Guinness.
Credit: Facebook/ @BittlesBar

When speaking about what is now set to be the second increase this year, John Clendennen was unimpressed when he said, “This is incomprehensible both in the need for such an increase and the timing of it.

“Diageo took a 12-cent increase back in February, which, in my memory, is the highest-ever increase imposed.

Many of the factors under ‘rising business costs’ Diageo refer to as justification for the increase were either known back in February and included in that increase or, indeed, have reduced in the meantime.”

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