The Prettiest Irish Town That Tourists Never Visit


Coastal scenery, calm streets, and local charm make this town a perfect off the beaten track getaway.


A historic fishing town, situated approximately an hour from Belfast City. This town is a must visit location for the ultimate Ireland travel bucket list.

Home to the largest sea lough in the British Isles and County Down’s famous Exploris Aquarium and Seal Sanctuary, it’s memorable with its colourful buildings, scenic harbour and peaceful streets. 

Portaferry, located at the southern end of the Ards Peninsula and surrounded by the beautiful views of Strangford Lough.

Taking pride in its maritime and historical heritage, as a former thriving port which was heavily influenced by the vikings.

Portaferry is also home to the world’s longest existing ferry service, which has been in operation since 1188. The Portaferry-Strangford Ferry is a source of immense pride. 

Explore Exploris Aquarium – marine life and conservation

Inside Exploris Aquarium.
Credit: Facebook/ Exploris Aquarium

The Exploris Aquarium and Seal Sanctuary is one of Portaferry’s outstanding attractions. Located on the shores of Strangford Lough, this site showcases local marine life while teaching visitors about the conservation and the region’s unique ecosystems.

Many exhibits are interactive which makes it appealing to families and people of different backgrounds. The aquarium’s visitors can witness native fish species, seahorses, rays and other marine creatures. 

The aquarium highlights the rich biodiversity of Strangford Lough which is home to an unusually wide variety of marine life.

It’s both educational and engaging and provides hands-on experiences and helping visitors connect with the local marine environment.

This is the only aquarium in the north of Ireland, and one of the best aquariums in the country, setting Portaferry apart from other small towns. 

Scenic harbour – colourful boats and waterfront walks

The scenic harbour in Portaferry.
Credit: Bernie Brown/ Tourism Ireland

One of things you will notice about Portaferry first is its harbour. The colourful boats on the water and framed by the hills and beautiful scenery of the Ards Peninsula. 

The harbour is a hub of activity. Locals and tourists will frequently spot the local fisherman at work, or the Portaferry-Strangford Ferry acrossing the lough

The ferry is a vital, historic car ferry connecting the Ards and Lecale peninsulas since 1188. 

For over four centuries there has been a ferry service between Portaferry and Strangford. While the alternative road journey is approximately 76 km (47 miles), the ferry takes roughly less than ten minutes.

In 1835, a group of local people formed the “Portaferry and Strangford Steamboat Company” and commissioned the building of the Lady of the Lake, which was the first steam ferry in Ireland.

In Portaferry, there is a strong tradition of catching prawns and crabs, and farming oysters and mussels in the lough.

The views over the lough are stunning – don’t forget your camera as you capture the landscape and waters which hold layers and stories of history. 

Steeped in history – Vikings in Strangford Lough

Credit: Chris Hill Photographic / Tourism Ireland
Credit: Chris Hill Photographic / Tourism Ireland

The town is steeped in Viking history. The Vikings established a major base in Strangford Lough, between the 9th and 11th centuries which heavily influenced Portaferry’s maritime history.

The area was an active trading hub and witnessed significant Viking activity including the Battle of Strangford Lough in 877.

Today, the heritage is celebrated through tours and local educational events. You can take guided tours which explore the shoreline, focusing on Vikings influence on the area. 

Portaferry is also known for its Georgian buildings in the town square, the Market House, and the vibrant annual Portaferry Gala Festival. Also, Portaferry Castle, which is a 16th-century tower house built by William Le Savage.

Portico of Ards was formerly a Presbyterian church, now a renowned arts and cultural center.

Audley Castle features in Game of Thrones.

Walking trails along the coast and through nearby fields give stunning vantage points of the water and the hills, perfect for capturing photos or enjoying a peaceful stroll.

Portaferry is home to a number of Game of Thrones filming locations, including Audley’s Castle and Quintin Bay.

The local pub and B&B of Fiddler’s Green features the second of ten official Game of Thrones doors carved from the Dark Hedges trees.

Set up by Tourism Northern Ireland to represent key filming locations of Game of Thrones, this door represents the storylines from season six, featuring the House Greyjoy kraken at the bottom and the flayed man of House Bolton above it. 

Portaferry – planning a trip

Aerial view of Portaferry.
Credit: John Clarke for Ards and North Down Council

Different from Belfast, the North Coast or other famous Irish towns, Portaferry is a quiet town which maintains its charm with locals and visitors. You can enjoy the harbour, the sites, and stroll throughout the streets without crowds.

If you are planning a weekend getaway, Portaferry offers the right combination of scenic beauty, local character, and hidden adventure.

This is a reminder that some of Ireland’s most magical places are still off the beaten track. Portaferry is waiting to be discovered by those willing to explore a little further.

An Insider tip: Visiting in the spring or early summer for the best light and quieter streets. Don’t forget your walking shoes for the coastal trails and bring a camera to capture memorable moments.

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