Head just south of the capital to the stunning coastline of County Wicklow to discover the scenic coastal town, which has been named among the ‘World’s Most Underrated Travel Destinations’.

As Ireland continues to take hold on the consciousness of global travellers, more and more people are seeking off-the-beaten-track destinations and undiscovered hidden gems.
International travel magazine Time Out has put in the work to reveal 24 of the ‘World’s Most Underrated Travel Destinations’. Thus, making it easier for you to find those secret spots.
So, are you visiting the Emerald Isle and want to discover what lies beyond the reaches of Dublin and the Cliffs of Moher? Don’t miss this stunning Irish seaside town, which has just been named among the ‘World’s Most Underrated’.
Overlooked spots and quiet alternatives – culture, history, and scenery

Time Out revealed 24 of the ‘World’s Most Underrated Travel Destinations’ to visit this year. Ranking alongside stunning spots in South America, Southeast Asia, and Australia, the Irish seaside town of Bray ranked at number 24.
Speaking on the charm of this quiet coastal village, they wrote, “It was the arrival of the railway in 1854 that made Bray, just twelve miles south of Dublin, so popular it became known as the Brighton of Ireland.
“After years of decline, its mile-long Victorian seafront now buzzes with cafés and restaurants. Stroll from the harbour along the esplanade to the 800-foot high Bray Head, worth the hour’s climb for panoramic views from its rocky summit.”
Wondering where to eat and drink?. “Refuel at Butler and Barry on the beach, before a Guinness at ace local institution the Harbour Bar,” they explain.
So, if you’re looking for a quiet alternative to spend a sunny day in Ireland, don’t miss Bray.
Balancing over tourism – discovering authentic destinations

Revealing their list of the World’s Most Underrated Travel Destinations, Time Out ranked the Irish town among their must-visit spots for this year.
They highlighted the impact of overtourism, explaining how it “affects almost every aspect of local life. From the environment to the cost of renting, transport and eating out.”
However, they also revealed that the landscape of global tourism is changing. Now, more people are seeking undiscovered destinations that haven’t fallen victim to huge crowds of tourists.
They revealed the rise of the ‘destination dupes’ trend. With this, overrun holiday destinations are swapped out for less crowded, less expensive, but just-as-good alternatives.




